Why Provence Offers the Ultimate Luxury Lifestyle
Originally posted on & updated on 11th January, 2024
Some of France’s most exclusive properties are tucked away in the hills and valleys of the Provence region, which stretches from chic coastal resorts on the Cote d’Azur to the breathtaking mountain scenery of the Alps.
Provence first became known for its idyllic rural lifestyle and was once a magnet for British buyers looking for a renovation project and perhaps even a new life abroad. That trend of the Eighties and Nineties has paved the way for today’s luxury market as buyers seek out exclusivity, luxury, cutting edge interior design and comfort in a location that is within easy reach of the Riviera’s fashionable shops yet has rural charm and panoramic views.
There is no shortage of people willing to pay a premium for premium properties that are ready to move into and those within an hour or so of Avignon, Nice and Marseille are particularly sought after. These airports link this picturesque part of France with most parts of the UK and make their environs an ideal spot for a second home or a permanent retreat where friends and family can still visit easily.
Provence offers its residents an idyllic French country lifestyle and for this reason its mansions and villas command some of the highest prices in the whole of France. Provencal homes may be expensive but they will hold their value, making them an excellent investment.
Some of the highlights of this region include Aix-en-Provence with its museums, hot water springs and relaxed charm. The charming hilltop villages of the Lubéron are home to some intriguing antique shops and quirky cafés. By contrast, Orange and Avignon are lively cities with plenty of excellent restaurants where France’s superior wine and cuisine can be sampled.
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